A blog is one of the best content tools for answering your target groups’ questions. That’s what Robert Half, the international recruitment and selection agency, realized as well. But because the differences between the Dutch and Flemish – both when it comes to language and interests – are bigger than you’d expect, the Flemish Robert Half department asked Contentbureau for help. The goal: produce relevant Dutch content that appeals to the target group, in order to generate relevant website traffic.
When it comes to blogs, Contentbureau gives it its all. Based on the Flemish input that’s provided, our own desk research and keyword analysis, we come up with new topics. We then write the content and upload it to the CMS – including SEO title tags and meta descriptions.
Robert Half especially appreciates our precision and critical point of view in the language area. In addition, local knowledge of the recruitment and selection market is an important factor for the content. Thanks to Contentbureau, Robert Half is making great strides on the Dutch market; the blog page is playing an important role in bringing in new applicants and customers.
“Whether it’s rewriting existing Flemish content or writing new blog posts, Contentbureau consistently delivers quality work. On time, correct and to the point. And because they also upload the content to the CMS, they save us a lot of time.”
– Wim Van Der Linden, PR Manager BeNeLux at Robert Half.