After starting my career in journalism, I quickly switched to the world of content. A diversified branch in between PR and marketing, where a feeling for commerce and interest in web technology are almost a must-have. But I never completely abandoned my journalistic roots. Because whether I’m working on an interview, press release or full-fledged content strategy, content is what matters most. So, no bad sales texts from me, but a well-founded story the reader is able to get something out of.